Helping creative business owners turn their talent into profitable, scalable businesses.
Business strategy, marketing, systems, AI and growth for Tattoo, Piercing, PMU, Hair & Beauty businesses.
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Tattoo • Piercing • PMU • Hair • Beauty
A stronger business starts with five things.
Richard’s proprietary framework gives creative business owners a practical way to understand what is working, what is weak and where to focus next.
Build a brand people remember and give customers a compelling reason to choose you — positioning, niche, brand, offer and ideal customer.
Create a predictable system for attracting and converting customers — marketing, content, enquiries, lead generation, follow-up and conversion.
Make growth financially worthwhile — pricing, margins, revenue, cash flow, client value and commercial decision-making.
Build a business that does not rely entirely on the owner — leadership, staff, culture, delegation and accountability.
Create systems that make the business easier to operate and scale — SOPs, automation, AI, customer journeys and operational systems.
Strategy. Ideas. Real-World Impact.
I'm Richard Anthony, a creative business strategist and advisor with a passion for helping tattoo, piercing, PMU, hair and beauty business owners build more profitable, sustainable and scalable businesses.
Whether it's through strategic advisory, programs, content or mentorship, I'm driven by the belief that progress happens when people are empowered with the right ideas, tools and support.
More About RichardYour craft got you here.
What takes your business further?
Whether you're looking to attract more clients or ready to build a stronger, more profitable business, Richard offers practical ways to help you move forward.
FREE
BUILD MOMENTUM
More bookings. Better opportunities.
Get started with Richard's FREE Get Fully Booked Guide. Discover practical strategies to improve visibility, attract the right clients and create more consistent bookings.
BUILD FOR GROWTH
Build a business that works beyond you.
Ready to tackle bigger challenges? Explore how Richard's strategic guidance can help you improve profitability, strengthen systems and build a business designed for sustainable growth.
Private advisory and tailored support available for qualified business owners.
Explore All Options →Ideas, lessons and real conversations.
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You're already great at your craft.
Let's build a business that matches it.
You've put years into developing your skills, serving your clients and building something of your own.
Now it's time to give the business behind your craft the same attention.
With over 30 years of industry experience, Richard brings practical strategy, commercial insight and real-world business knowledge to help you build a more profitable, systemised and scalable business.
WORK WITH RICHARD →