

Hi I'm Richard Anthony, for over 30 years, I’ve dedicated my life to mastering the tattoo, PMU, body piercing, and beauty industries. I’ve been where you are—full of passion for your craft, yet searching for the tools to take your business to the next level. That’s why I’m here.
As the only certified coach teaching body piercing across Australia, I’ve had the privilege of helping ambitious professionals like you elevate their careers, build profitable businesses, and create lasting legacies. Over the years, I’ve built, scaled, and sold multiple successful businesses, and I’ve also invested in my education—attending masterclasses and events worldwide to stay ahead of industry trends and business strategies.
I’m proud to have written books like Tattoo Profits, Piercing Profits, Beauty Profits, and PMU Profits. These guides are designed to share everything I’ve learned about turning creative talent into financial freedom and success.
But it’s not just about the strategies—it’s about the mindset. I’m passionate about empowering tattoo artists, piercers, PMU professionals, and salon owners to master not just their craft but their business. Whether it’s through coaching, mentorship, or consultancy, I focus on teaching the skills that matter most—client retention, branding, staff management, and building a sustainable, profitable business.
When we work together—whether it’s on a call, over Zoom, or one-on-one—you’ll get practical, actionable solutions that deliver real results. My mission is to give you the confidence, tools, and knowledge to stand out in this competitive industry and build a business you’re proud of.
If you’re ready to take the leap and transform your business, I’m here to guide, mentor, and inspire you every step of the way. Let’s create something extraordinary together.

The Ultimate Marketing Checklist & Social Media Planner for Body Art Professionals
Struggling to market your body art business? Get The Ultimate Marketing Checklist & Social Media Planner—your step-by-step guide to attracting more clients, increasing engagement, and growing your brand online.
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Unlock the full potential of your tattoo, piercing, or PMU business with Richard Anthony's transformative 12-week coaching program.
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Designed specifically for ambitious professionals in the body art industry, this program provides a clear, actionable roadmap to elevate your business and achieve sustainable success.
In just 12 weeks, you’ll gain clarity on your goals, master proven marketing and branding strategies, streamline your operations, and confidently attract premium clients. With tailored coaching, access to exclusive tools, and a results-driven accountability system, this program is your fast track to financial freedom and business growth.
Imagine running a thriving business that aligns with your creative vision, provides consistent income, and leaves you free to focus on your passion. That’s the transformation waiting for you.


Tattoo & Body Piercing

Hair & Beauty Salon

Cosmetic Tattoo/PMU


Welcome to "The Rich Mix", where we bring you inspiring and insightful conversations with some of the most influential business leaders and industry experts. Hosted by Richard Anthony, each episode delves into the stories and strategies behind success across a wide range of fields—from the dynamic world of body art to cutting-edge business coaching and beyond. Join us as we explore the innovations, trends, and personal journeys that are shaping these vibrant industries, providing you with valuable takeaways to fuel your own success
WATCH ALL THE EPISODES HERE!Your Journey to Success Starts Now
You’ve taken the first step by exploring Richard Anthony Coaching. Now, it’s time to take action. With the right guidance, tools, and strategies, you can transform your passion into a thriving business and create the future you deserve.
Start Your Transformation TodayDon't forget to grab your FREE Marketing Checklist & Social Media Planner!
Stay organized, attract more clients, and grow your business. Download now!